Privacy Notice for California Residents - Senior Discounts Now

Privacy Notice for California Residents

Your Rights in California

This Privacy Statement for California Residents adds to the details found in Senior Discounts Now privacy disclosure, available at https://www.seniordiscountsnow.com/privacy-policy/. It is specifically designed for all guests, users, and individuals living in California (“users” or “you”). We’ve crafted this statement in alignment with the California Consumer Privacy Act of 2018 (CCPA). Any terms drawn from the CCPA will retain their defined meanings within this Statement.

Data We Gather

We accumulate data that can be identified, associated, mentioned, referenced, or can be linked—either directly or indirectly—to a specific user, household, or electronic device (“individual data”). This individual data excludes:

Information accessible in public government documents.

Deidentified or aggregated consumer information.

In particular, our Website collected the following categories of personal information from its consumers within the last twelve (12) months:

Category

A. Identifiers.

Examples

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.

Collected

YES

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.

YES

C. Protected classification characteristics under California or federal law.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

YES

D. Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

YES

E. Biometric information.

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

NO

F. Internet or other similar network activity.

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.

YES

G. Geolocation data.

Physical location or movements.

YES

H. Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.

NO

I. Professional or employment-related information.

Current or past job history or performance evaluations.

NO

J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

NO

K. Inferences drawn from other personal information.

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

NO

Our site collects the aforementioned types of individual data from these specific sources:

Directly through your actions. This could be from forms you fill out, items or services you acquire from any of our affiliated providers, or details you give when you sign up on our Website for our updates.

By observing your activities on our site.

Data from our promotional collaborators. This might be via data we gather while offering services to our promotional associates.

Validation service providers. We might utilize third-party services to cross-check the information we already hold about you. This ensures that our records remain current. Employing these validation services also aids us in offering details about offerings you might be keen on.

Use of Personal Information

We value your privacy and wish to emphasize that we do not sell or disclose your personal information to any third parties for profit. The details you provide are solely for enhancing your experience with our website and services. Specifically, we use the personal information for the following purposes:

To address the specific purpose for which you provided the information. For instance, if you submit your name and contact details to inquire about our offerings or pose a query, we utilize that information solely to respond to your request.
To enhance, support, personalize, and develop our Website, products, and services.
To send you notifications related to our services, but not offers from third-party marketers.
To create, maintain, tailor, and secure your account with us.
To handle your requests, purchases, transactions, and payments, while also preventing fraudulent activities.
To gather and utilize general demographic data, like your location, to better tailor our services to your preferences.
To offer support and address your inquiries, ensuring we address any concerns you might have and continuously improve our services.
To customize your experience on our website, ensuring the content, products, and service offerings are aligned with your preferences.
To uphold the safety, security, and integrity of our Website, products, services, and other technological resources.
For testing, research, and analysis purposes, aiming to enhance our Website, products, and services.
To comply with law enforcement and legal requirements as mandated by the law, court orders, or regulatory directives.
As outlined to you when obtaining your personal information, or as otherwise detailed in relevant regulations.

Your trust is paramount to us. We will remain transparent about our data usage practices and will not divert from these established purposes without informing you in advance.

Sharing Personal Information

We place the highest priority on your privacy and confidentiality. Your personal information is not sold or disclosed to any third parties, with the sole exception being our email marketing platform. This singular sharing is essential for us to deliver the services we promise to our users.

When we share personal information with our email marketing platform, we ensure strict confidentiality agreements are in place. These agreements dictate that the platform can only use the shared personal information for the specified service they provide to us and for no other purpose.

Disclosures of Personal Information for a Business Purpose

In order to provide you with our services, we may share limited data with our email marketing platform. This sharing is limited to necessary data that helps us communicate effectively with you.

We Do Not Sell Personal Information

Your trust is invaluable to us. We want to reiterate that we do not sell your personal information. There are no third parties, affiliated entities, or data aggregators involved in any sale of data. Our operations strictly adhere to this principle, ensuring that your data is kept private and is used solely to enhance your experience on our platform.

Your Rights and Choices

The CCPA grants consumers (those residing in California) distinct rights concerning their personal data. This segment outlines these CCPA entitlements and illustrates the methods to act on them.

Rights to Information Accessibility and Data Transfer

You can ask us to reveal specific details about how we’ve gathered and utilized your personal data in the preceding 12 months. When we’ve acknowledged and validated your request (refer to Rights Execution: Accessibility, Data Transfer, and Removal), we’ll provide:

The types of personal data we’ve assembled about you.
The origins of this data.
The reasons behind our collection of such data.
A comprehensive breakdown of the data we’ve collected about you.
Rights to Request Data Erasure

You can demand the deletion of any personal data we’ve gathered from you, though some exclusions apply. Upon receiving and authenticating your request, we’ll proceed to remove your data from our records.

Exceptions might include scenarios where data retention is vital for:

Completing transactions, upholding warranty terms, or executing contracts with you.
Identifying and mitigating security risks or fraudulent activities.
Correcting product malfunctions.
Upholding free speech rights or other legal entitlements.
Meeting requirements set by the California Electronic Communications Privacy Act.
Pursuing research where data removal could hinder its objectives, given you’ve given consent.
Uses that align with your expectations based on our relationship.
Legal compliance.
Any lawful internal purposes in line with the original context of provision.
Rights Execution: Accessibility, Data Transfer, and Removal

To act on the aforementioned rights, send a validated request to our data protection liaison here:

https://www.seniordiscountsnow.com/webform/

Only the concerned individual or their legally authorized representative can send such a request. Duplicate requests for access or data transfer within a 12-month span are not permitted.

Requests must provide enough information for us to reasonably identify you (or confirm your representative status) and should be detailed enough for us to grasp and address appropriately.

Response Procedures

We aim to address validated requests within 45 days. If more time is needed (up to 90 days), we’ll notify you in writing. Responses will be delivered to your account via mail. Disclosures will only concern the previous 12 months from the request date. We’ll also elaborate if we’re unable to meet a request.

No fees will be levied for processing your request unless it’s deemed excessive or groundless. If a fee applies, you’ll be informed and provided a cost estimate beforehand.

Right to Decline Personal Data Sales

If you’re 16 or older, you can instruct us not to sell your data. We never sell data of those confirmed to be under 16. If you’ve previously agreed to personal data sales, you can retract your consent anytime.

To decline data sales, use the “Do Not Sell My Personal Information” link. (insert link here)

After an opt-out request, we’ll pause for at least 12 months before seeking renewed consent. Nevertheless, you can reinstate consent anytime by contacting us.

No account creation is required to decline data sales. Information from opt-out requests will only be employed to implement the request.

Non-Discrimination

Exercising your CCPA entitlements will not result in any prejudicial treatment from our side. In accordance with CCPA guidelines, we pledge not to:

Refuse any products or services to you.
Adjust prices or rates for products or services based on your decisions, be it through special discounts, benefits, or by imposing additional fees.
Offer you products or services of a different quality or standard.
Imply that your choices might lead to varied prices, rates, or quality of products or services.

Other California Privacy Rights

Under California’s “Shine the Light” act (Civil Code Section § 1798.83), our website users who are California residents can inquire about details related to the sharing of their personal information for direct marketing purposes. If you wish to gather more details on this, reach out to us at contact@seniordiscountsnow.

Changes to Our Privacy Notice

We hold the authority to modify our privacy guidelines when deemed necessary. Whenever there’s an update, the revised notice will be prominently displayed on our website, including a refreshed effective date. Your sustained interaction with our website, post any updates, signifies your acknowledgment and agreement to the changes.